Counselling Team

Felicity Matson

Felicity Matson

Senior Counsellor

Felicity has been working as a counsellor in fertility for almost a decade and has very much enjoyed meeting many wonderful patients in this time. She believes that it is a privilege to hear their stories of their struggle to conceive and their resilience and strength to persist in their pursuit of having children. She also enjoys supporting them find ways to prioritise their own personal wellbeing and for couples, to take care of their relationship.

One of her favourite parts of working for Number 1 Fertility are her colleagues, who she believes care deeply about the wellbeing of Number 1 patients.

Felicity has a Bachelor of Social Work, a Graduate Diploma in Family Therapy and a Masters of Business Administration. She has worked in also sorts of positions including with families who have experienced the death of a loved one at work, providing counselling to Victoria Police members and working with children who are at risk and their families. She has also done some project and policy work along the way, although her counselling work is her ‘happy place’.

She loves to travel, having been to all sorts of interesting spots including Myanmar! Although the international travel is off for now, there are lots of plans for camping and seeing Australia in the next few years.

Louise O’Byrne

Louise O’Byrne

Louise’s background is in Social Work and Family Therapy and she has been working as an IVF Counsellor for many years.  Louise has a particular interest in couple’s relationship health and resilience and also in the changing patterns of partnering for women. In addition Louise has worked for many years with couples and individuals in long term treatment. Over time this has built an understanding of the physical impacts of treatment and the potential for body awareness and therapies to contribute to better emotional health.

Louise is passionate about patient centred care and came to work at Number 1 because of the emphasis on support and the focus on people undertaking treatment.

One of the things Louise loves the most about working at Number 1 is belonging to a fabulous team. There is a lot of laughter at Number 1 and a willingness to go the extra mile for patients and colleagues.  Louise also loves that a creative idea can fly here.  It is an ever-changing and exciting workspace.


Julia Cernaz

Julia is an experienced counsellor and therapist who has specialised over the past decade in working with individuals and couples confronting fertility issues and undergoing reproductive treatment. Julia is deeply committed to this work and values establishing a collaborative relationship and holding the unique experience of each person at the centre of the work. 

She is an accredited Mental Health Social Worker and holds a Graduate Diploma in Family Therapy and a Master of Couple and Relationship Counselling. She has worked extensively in the areas of grief, loss, and trauma. At No 1 Fertility Julia has co-facilitated meet up groups and mindfulness workshops. She is passionate about her work at No 1 where she continues to work alongside her private practice. Julia has a passion for travel, film, and is a keen devotee of yoga, swimming, and dance.

Georgina Roberts

Georgina’s specialisation is Health Psychology and she has over 15 years of clinical experience, working in both private and public healthcare settings.  She really enjoys working as a counsellor at Number 1 Fertility; supporting couples and individuals as they navigate their way through fertility treatment. Georgina adopts a compassionate, non-judgemental approach to counselling.

She understands that the journey to becoming pregnant can be an emotional rollercoaster for many couples and individuals and is committed to doing whatever she can to make the IVF experience a positive one for our patients.

Georgina feels lucky to work within a team of highly experienced fertility counsellors, who also happen to be really lovely people. She enjoys working in a smaller clinic, that prioritises patient-centered care, and loves reading the emails that come through from former Number 1 patients who have achieved their dream of welcoming a baby into the world.

Emma Moody

Emma is an accredited Mental Health Social Worker who has over 10 years of experience. Emma has worked and managed in adult and family mental health settings as well as youth justice. Emma has been working in fertility for the past 3 years and her passion lies in working with couples, infertility as well as pre and post-natal mental health and women’s wellness and empowerment.

Emma has a deep compassion and understanding for those struggling with infertility as she has a history of this herself, as well as undergoing IVF treatment. Emma understands the importance of strong support throughout your fertility journey and is person centered in all areas of her work as she believes you know your mind and your body best.

Emma also enjoys working part time in private practice.

Self-care is very important to Emma to be able to continue to do the job she does so well. For Emma self-care is a good audio book, watching her indoor plants grow, connection with her team, sampling a new weird and wonderful tea blend and A LOT of laughter and dry humour.

CALL 1800 861 177